By Sheldon Spackman

College highlighting ‘reasons’ why people choosing RDC

Feb 10, 2018 | 1:18 PM

Red Deer College has launched its second annual student recruitment marketing campaign.

Over the next three months, the RDC Reasons campaign will highlight the academic and personal journeys of some of the college’s diverse learners, creating a unique take on the institution’s student recruitment marketing efforts.

In a release, Director of Marketing and Communications Joyce Fox, says they’re very excited to launch the campaign for another year, as it focuses on the reasons why people have chosen to attend Red Deer College for their post-secondary education.

”Throughout the campaign, we’ll be featuring both current students and alumni and we’ll be sharing their stories about how attending RDC allowed them to invest in their future and pursue their dreams.”

Officials say the campaign will include videos and blog articles featuring a variety of individuals, as well as theatre videos and other ad formats that will hopefully capture the public’s attention.

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“We have more than 100 programs which provide students the opportunity to select the best option for their needs, based on their life situations and their career goals,” says Dr. Paulette Hanna, Vice President Academic. “RDC’s programs allow students to engage in innovative and applied learning experiences that help them to be prepared for the next step in their careers.”

The RDC Reasons campaign runs from now through April 30, 2018.

For more information, visit www.rdc.ab.ca/reasons.