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Burgers to Beat MS – Aug. 24

Aug 17, 2017 | 3:01 PM

VANCOUVER, BC – A&W Food Services of Canada Inc. celebrates Burgers to Beat MS day on Thursday, August 24th to help Canadians living with multiple sclerosis (MS).

This year, A&W has increased their donation to the Multiple Sclerosis Society of Canada, now generously donating $2 from every Teen Burger® sold across the country on this day. 

Since 2009, A&W’s dedicated operators, enthusiastic staff, and loyal guests have raised more than $9 million to support world-class MS research, and programs and services that aim to improve quality of life for Canadians living with the disease. Burgers to Beat MS is the single largest annual corporate fundraiser for the MS Society of Canada.

On August 24th, the nearly 900 A&W restaurants across the country will host Burgers to Beat MS events – many featuring the Great A&W Root Bear®, A&W Root Beer® floats, music, games and other fun activities. Anyone can get involved and join the #BurgersToBeatMS conversation on Twitter, Instagram and Facebook. Also, a special Burgers to Beat MS Snapchat filter will be available to Canadians on the day.

In addition to buying a Teen Burger®, supporters can also donate through rounding up their bill at the register, purchasing $1, $2 and $5 paper cutouts, placing money in in-store donation mugs, participating in local restaurant fundraising initiatives, and online at BurgersToBeatMS.ca. A&W will also donate $2 to the MS Society for every share on Facebook (up to $40,000) of the Burgers to Beat MS online video launched today featuring Canadian soccer star Christine Sinclair and affable A&W spokesperson Allen—from A&W’s TV commercials. The video is on A&W’s Facebook page

Canada has the highest rate of MS in the world, making it Canada’s disease. MS is one of the most common neurological diseases among young adults, attacking the central nervous system, and affecting vision, memory, balance and mobility. It is commonly diagnosed in individuals aged 15 to 40, and in Canada, women are three times more likely to develop MS than men.

The cause of MS remains a mystery and as of today, there is no cure, but each day researchers are learning more about what causes MS and ways to prevent it. Support from A&W allows the MS Society to further innovative research efforts, better support people living with MS, and shows Canadians that if we work together we can create a better quality of life for people living with this disease.