By The Canadian Press

AHS introduces new opioid awareness campaign

Jan 30, 2018 | 6:38 AM

CALGARY – Alberta Health Services has introduced a new provincewide opioid awareness campaign.

It includes advertising on light-rail transit trains in Edmonton and Calgary, billboards, radio spots and posters at post-secondary campuses, in restaurants and in bars.

Associate Health Minister Brandy Payne says the campaign hopes to increase awareness of the supports available that could help save lives otherwise lost to fentanyl and other opioids.

It also reflects input from families who have lost loved ones to an opioid overdose.

Payne notes that the province is already increasing access to opioid dependency treatment, naloxone kits to counteract fentanyl overdoses and supervised consumption services.

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The province released a report in late November that said 462 people died in Alberta from fentanyl overdoses between Jan. 1 and Nov. 11 last year compared with 293 in 2016.

(The Canadian Press)