BeaverTails apologizes to Calgary food writer over trademark flap

By The Canadian Press
November 23, 2017 - 2:55pm

CALGARY — A trademark flap over a deep-fried Canadian pastry has reached a sweet conclusion.

Calgary food writer Julie Van Rosendaal posted a recipe to her blog around Canada Day last year for a homemade version of BeaverTails.

Shortly after that, she received a complaint from lawyers for the BeaverTails pastry company and responded by changing the name of her recipe to Beaver Doughnuts.

Earlier this week, she heard again from the lawyers, who said that having the word beaver in her recipe's title was still confusing to consumers.

Van Rosendaal thought it was silly, but she agreed to once again change the name of her recipe, this time to Canadian Semiaquatic Rodent Posterior Doughnuts.

Following a social media furor, BeaverTails has apologized and pledged on Twitter to donate a dollar to the Calgary Food Bank for every retweet, up to $2,500.

"BeaverTails is all about spreading the love and sharing in the good times with the special people in your life and, to us, that's you guys," BeaverTails said in its Twitter post.

"If we have ever gone too far during our endeavour to preserve the brand name, we sincerely apologize for this lapse of judgment."

The Canadian Press

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